Pens – One thing that has been one of the favourite collectibles since our childhood. But the best part is that this is one tool that has managed to hold on to its popularity even today.
Now, in this digital era, ads are everywhere. Even when you are just live-streaming videos or are chatting with your friends you can find advertisements popping up in your face. Again, at the time of going through the latest magazines or even when are walking through the streets you come across hundreds of billboards or flyers. But those ads are mere disturbances that fail to make any impact!
Herein comes the need of promotional products. Not each and every brand gives away the promo products. That is why people receiving promotional products remember your brand for a long time to come. Afterall, they actually receive an ad form which they can use.
Now the next thing that businesses have to determine is which product to use. It is now that you need to choose the right product that will resonate with your audience and also not cost you an arm and leg and in this case nothing beats the promotional pens. Why?
Let’s find out!
- Walking Form of Advertisement –Television ads, radio ads or direct mails – these are all very effective forms of advertisement. But for those ads to really do the job one has to remember it at the time when he/she wants it which does not always happen. This is because most of these ads do not stay with the audience. But with personalized pens, the scenario is very different. At the time of designing the pen, your brand name, logo, website and even your mail ID and store address are all imprinted. Naturally, every time the recipients use the pen, they are reminded of your business. They may or may not need your service currently, but your business can be the first one that pops up when they truly need your product or service.
- Great Longevity –The promotional products like pens are often quite preferred by consumers and that is why they keep the pens and use them for a long time to come. This means, the customized pens offer prolonged brand exposure that leaflets or magazine adverts do not manage to provide as they are easily dismissed. In fact, research suggests that usefulness is considered the most essential feature for any promo item. The more a product is used, the more brand exposure the business gets and this is further enhanced when the product is kept for a long time and the promo pens are top of their game in this regard.
- Highly Cost-effective – Expenditure on marketing is something that most businesses especially the new startups have to give a lot of thought to. Usually, they always look out for ways to create brand identity without investing much. That is why the personalised pens stand out. Yes!There is a cost of designing these pens but that is nothing when compared with the other forms of advertising. In fact, it is the most cost-effective one available by far. You can get promo pens in bulk and the cost per pen is really low. Therefore more and more business are opting for this as they are much more cost-effective when compared with magazine, television or radio ads or even any form of digital marketing.
The above are some of the reasons why the promotional pens in Sydney have always proven to be beneficial for businesses to create a solid brand identity and also achieve ROI that is quite far-fetched in case of other forms of advertising.