One truth that has absolutely driven home for law firms in the past decade: there is no bigger platform for selling your services than on the internet. With over 3.4 billion people constantly browsing the internet day and night, everyone you need to reach is exactly where you want them to be.
But knowing where your goals are, and achieving them, is often very different proposals. Whether you’re like most experienced law firms, you’ve already taken action to better promote your firm over the internet to the teeming market. You’ve got location-specific facilities, you’ve specifically outlined what your testing areas are and you’ve incorporated FAQs that presumably circumvent questions on the web.
Just like with legal developments, the digital marketing landscape is constantly changing. To be certain that your law firm is well positioned to capture new leads and convert them into droves, you need to be sure that the latest strategies are being put into practice. When you’re not on top of the digital marketing skills, you might be wasting hundreds of thousands of dollars’ worth of important leads.
Knowing this, Law Firm Marketing Company planned this post to help guide you on digital marketing tips that will help your law firm grow in 2020.
1. Get your Marketing Strategy in a Row
Having a digital marketing strategy for your law firm in 2020 will be crucial to success. Reports estimate that advertisers who document their tactics are 313 per cent more likely to be successful. Consider carefully what milestones you want to reach this year before you set out to put together the perfect strategy to achieve those goals.
Find out what the competitor is doing and incorporate what you can make it better. You can use tools like Ahrefs to examine the keywords that your competitors rank and the strategies they use to drive growth.
This information will help you understand how high-performance law firms are getting a good deal of business and help you set the best outcome for your digital marketing strategy.
2. Write Quality and Valuable Content
The average potential lead search for legal content on the internet is most likely to do so because legal assistance is required. By providing quality content that hits the mark, you are making it more likely that you will be getting the case when the time comes to choose.
Not just any old piece of 500-word content, either. If you want to be accessible you need to write long-form text.
The average length of content of the top ten results on Google is at least 2,000 words, according to statistics.
When you’re serious about bringing attention to your law firm, you need to set up yourself as a tool for credible, high quality content. That is also what is known as leadership of thought.
3. Start Live Chat
Live chat apps became very popular and this year will only pick up pace. The Software Advice survey shows that 56 per cent of web users used live chat to engage a firm or brand. While you may cringe at the thought of giving free advice through a live chat, it’s almost no different than giving a free initial review of the case.
The benefits of adding your website in live chat are countless. It will help you transform curiosity into real leads, because it can help them make a faster decision on recruiting you by offering clear and fast responses to prospects.
4. Post Videos
Videos are one of the most powerful multimedia outlets. Instead of asking customers about how trustworthy your business is and how you will help them, videos will help you show customers the importance you offer.
If you have videos on your web sites, you’re 53 times more likely to turn up on Google’s first list. For you this is how powerful videos can be. It allows you to build credibility, to build confidence and to improve conversions.
Best of all, you don’t need professional video equipment to create videos on your website or YouTube page.
5. Optimize Voice Search
In recent years one of the rising trends has been increasing use of voice search. With the ever increasing prevalence of smart assistants and speakers, more people are using voice search to find resources, goods, and services.
So that’s just going to get better. According to recent research, roughly half of all online searches will be through voice in 2020.
6. Let the Audience take the Action it Wants
The great thing about using digital media is presenting your goods and services to the customers and encouraging them to take action. When you want to post your blog or photo online with your friends, you can add a line at the end, or include it in your photo. This is called prompting your users to take the action you want, or an action you want them to take.
That is also called CTA or Call-To-Action that is applied to your ad ads, email campaigns, etc. so you can decide precisely what you expect the customer to be doing.
7. Define Marketing Goals for your law firm
Many law firms are not focused on digital marketing since they used to be able to do “old ads” or newspaper, radio, and billboard advertising. It is common in this realm to spend a large sum of money on a certain amount of “impressions” or value-added placement.
With digital marketing, you can segment your budget into many categories, with different messages reaching different audiences – thus increasing the effectiveness of your overall marketing strategy.
Attorney Marketing Network is building professional digital marketing programs and SEO for Attorneys. Our focus is never divided between disciplines but fine-tuned to include unique, customized approaches for each company we represent. We design fervent websites and innovative solutions from the moment they log in, to meet the right audience.