Local Seo is essential in making your business more visible to local consumers. When users search for local companies, the search results appear based on metrics that measure relevance. It produces the best results according to the user that purpose.
In today’s uncertain times, building a local search presence, you should be the number one priority to attract nearby customers to your business and increase sales.
Google Local 3 Pack is how Google displays search results for local three. When you search for a local business in search engines, Google creates and presents a possible business list following your query and location. For example, if you search for “restaurants near me” or “restaurent[location],” you get results showing three restaurants in your area.
A Google Local Pack contains a list of business-critical information that users can find when doing a local search.
⇾ Business address
⇾ Price range
⇾ Location on the map
⇾ Phone number
⇾ Open hours
⇾ Website link
Google Local 3 Pack Important For Local Businesses
This commitment is evident in the recent announcement towards making UX ranking factor for SEO.
As brick and mortar business, you rely on real visitors to your site to generate revenue. As an online business, the more you appear in local search, the more visitors you get. That means the user does not see the SERPs past to find answers to their questions, leading to a significant reduction in the amount of traffic to your website when you rely on click-throughs. That’s why Google ranks at most three-pack.
Optimize your GMB Profile
GMB profile you are the primary source of your customer’s information about your business. Optimizing your Google profile GMB, you give essential information about your business, allowing your listing to appear for relevant searches in your area. Offering your customer information increases your business’s visibility, allowing customers to find you when they need to.
Storing your information is complete, up to date, and engaging. It provides essential information that allows your customers to find where you are, understand what you are doing, the times when they can visit, and how they can relate to you.
• Make sure your location is verified. Follow these steps to claim or to add your site on Google Maps.
• Add the operating hours of your local and update it regularly. Information on when you open and close, and if you are available on holidays and special events, let your customers know when they can visit your store.
• Attach a photo for your business. Upload high-resolution photos to your profile picture, your cover photo, and location.
Website Needs To Be More Responsive
Google places a high priority on the UX. In 2015, Google released an update called “mobile-friendly update,” which saw the mobile-responsive website received a significant boost in the rankings. In 2019, mobile phone users accounted for more than 53.3 percent of all Internet traffic. So no wonder the mobile-friendliness is a ranking factor in Google 3 pack.
A responsive website is one where:
⇾ Text, images, and videos loaded quickly.
⇾ Web pages to adapt to the user’s screen, regardless of the mobile device being used.
All the animations load ⇾ correctly.
⇾ I am navigating between pages efficiently.
Make your website more responsive to effectively strengthen your business’s local presence, which directly impacts your bottom line. Thirty percent of all mobile searches have local intent. Seventy-six percent of those looking for business information on their smartphone visit a store within a day.
Add Business Reviews
reviews online business improves visibility for users actively searching for them before deciding on a purchase. Eighty-six percent of consumers say they read reviews for local businesses, while 15 percent said they do not trust a company without a thought. Not only reviews factor in building trust. They are also a ranking factor in the list of three-pack.
Google did not immediately show reviews of the list of three-pack. But they offer the number of studies of your business has a shared star rating, which quantifies the company you how many people believe. Eighty-four percent of consumers trust and treat them as a personal recommendation. Eighty-two percent of consumers will not trust businesses with less than three stars.
You can never overestimate the impact of local SEO services for small business. In today’s trying times, your business could benefit significantly from a local presence encouraged. It will help you attract more customers and increase revenue generation.