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There is a lot of buzz in the marketplace about Panda. Penguin and hummingbird, the new Google algorithms that are set in place to police content on the web. It could become a little disconcerting. Questions like “what is the future of blogging?” has begun to be a primary concern.
Panda is an algorithm that polices low quality sites, sometimes referred to as thin sites, and keeps them from ranking well. Google Panda ranking affects specific sections of a site or the whole site. As far as duplicated content on a site, even if it is spun, Google highly recommends that you remove those sections because they hold down the traffic of a site. This update to the algorithm makes sure that sites don’t rank well when content is general, not unique and is pretty much the same information found elsewhere.
Penguin is another update to the algorithm. Its main purpose is to reduce rankings of sites that don’t adhere to Google Webmaster rules. Specifically, it polices practices that artificially increase page rankings.
Hummingbird is also an update to Google’s search algorithm. It is precise and fast and it affects more than 90 percent of online searches. It searches through the millions of results and returns what it thinks is the best answers to a query. One of the things that it does is to help Google to do its job better by improving semantic search.
The Google algorithm updates are set in place to improve the experiences of those that search the internet for answers. They are a product of the intent to return quality search results to the user’s query. They are meant to penalize those who seek to use questionable practices to increase page rankings. They are not meant to deter contributors to the web that offer good content. If you are focusing on the user first and offering good content that is not general or duplicated in other places on the web you should remain unscathed by the algorithms.
This brings us to the question of “what is the future of blogging?” Blogging is actually on the rise. Since cave men have been writing on walls there has always been a need for good content. As technology grows and new developments emerge every day there is a constant need for timely content. The new algorithms that are now in place will serve only to return a breed of bloggers that will offer internet users a quality experience.
Is blogging the future of the world?
No. It seems that blogging is already taking over. The Centre for Information Technology Policy of Princeton University sees the internet as a useful, everyday tool now and in the years to come. The reason for this is the internet has an immediate characteristic to distribute and manipulate information. In the process, and in a few years’ time, the internet will change the way news media works. Indeed, a quick comparison between the traditional news media and the internet reveals a big difference: it is difficult to compete against what is free and readily available.
People nowadays would even spend their payday advances to purchase laptops or personal computers and apply for good broadband plans, instead of buying new high definition television sets. Surfing the internet gives the users so many things to do and accomplish, compared to just watching shows in front of the TV or even reading the evening paper. Looking at online sites offering
news and such, the content found on these websites has grown in scope and maturity. That is why the growing popularity of these websites is visibly affecting traditional news distributors.
For example, when disasters strike or breaking news from parts of the world happen-like super typhoons in the Philippines and election protests in Iran-almost instantaneous news feed spreads all over the internet through personal blogs and websites, complete with videos and photos taken from digital cameras or even mobile phones. In a few hours, a wide and wild array of political and social commentators would also upload their messages and opinions on blog sites.
Hundreds and thousands of online readers would then read and “consume” the information and they would likely add on their own comments and opinion to the content. So why pay more than a dollar for a traditional printed newspaper if one could get all the news and commentary for free online? It’s like this: getting a fast cash loan online is better than going to a loan office and using gas money and lining up for an hour-no hassles or extra fees to worry about.
Nowadays, the mainstream press acknowledges that blogging is here to stay and blog sites are serious competitors in the information dissemination industry. With a good computer or laptop and an internet connection, almost anyone can publish. A media distribution executive commented, “The cost of being a publisher dropped to almost zero with two interesting immediate results: anybody can publish and you can publish whatever you want.” That is the beauty of blogging and it is here to stay.
Audio Blogs – Is It The Future?
Recently some blogging sites have incorporated audio clips and recordings into their blogs, making widgets and web tools available to their bloggers that enable them to embed sound into otherwise internet write ups. Sure, this development can pave the way to complete audio blogs that are not read but instead listened to. That can be of immense help to anyone who can’t properly read or has sight impairments. It can also serve as a personalizing touch to bloggers who insist on making their blogs cyber extensions of themselves and their lives. But is this the future of blogging?
Currently blogging is making a name for itself being a part of the whole internet affiliate marketing industry. Paid blogs are commonplace now whereas not a decade ago people were asking what web logs are. Making money online through blogging seems to be the trend today, and is probably the current phase in the evolution of what we know as the blog. So, what role does audio on blogs play in the role of blogs as income generating mechanisms? Well, sound and audio can definitely be developed as a marketing tool. Bloggers can add introductions, comments, and other recordings to their blog entries to further market it. But how well would that go?
Ultimately, how audio would affect the future of blogs depend on how much it can be incorporated or used in the current scheme of things-that is to say, how it can be taken advantage of to boost paid blogging.
Video Blogging – Is It the Future?
Everywhere you look, more and more people are jumping aboard the video blogging bandwagon. Some are saying that video blogging is the future of blogging and that one day that will be the only way to read blogs. I’m not convinced that there’s a big market for these types of blogs. You are probably wondering why I say this. Why would a person rather read an Article rather than watch an entertaining video? people prefer to watch the news rather than read the newspaper.
Video blogging, by its very nature, isn’t a very friendly format. For example – I cannot watch video blog posts from my Treo smartphone – that’s a real problem. Often that’s how I access my RSS reader or individual blogs. YouTube and Google Videos don’t yet work on many mobile devices, and certainly not efficiently. I also cannot view video blog posts at work. Let’s face it – many people spend some of their work day doing personal things – such as reading blogs. Video and sound do not lend themselves to inconspicuousness. (I think that’s the biggest word I’ve ever used in a sentence) For those people not fortunate enough to have internet access at home, video blogs are not very appropriate for places like public libraries, and other public internet access areas.
In closing, video blogging is an interesting trend – but it’s not the future of blogging. Good old-fashioned text is – because it works.